Nicolas Krafft, Former L’Oreal Executive, Highlights What Propels Luxury Brands TodaySince the advent of the first luxury beauty brands in the early 1900s, with signature red lipsticks pioneered by Elizabeth Arden, consumers…Aug 3, 2021Aug 3, 2021
Nicolas Krafft, formerly of L’Oreal, explains a post-pandemic reality that’s digital and socially…There were two major shifts in 2020 in how consumers think about beauty brands, says former L’Oreal Executive Nicolas Krafft. First, with…Jun 8, 2021Jun 8, 2021
Nicolas Krafft Discusses What Amazon Salon Means for the Future of the Hair Salon IndustryAmazon is expanding into the salon business — and technology will be front and center. In late April, the tech giant announced on their…May 21, 2021May 21, 2021
Former L’Oreal Executive Nicolas Krafft Gives Charitable Donations to HorseAbility“As the father to children who have benefitted from the incredible work of the therapists and volunteers at HorseAbility, I am so grateful…May 11, 2021May 11, 2021
Nicolas Krafft, Former L’Oreal Executive, and the Beauty Industry’s Green Commitment — The…The environmental footprint of the beauty industry is a substantial one, but a focus on sustainability is now becoming more significant…Apr 30, 2021Apr 30, 2021
Nicolas Krafft, Former L’Oreal Executive, and the Beauty Industry’s Green CommitmentThe environmental footprint of the beauty industry is a substantial one, but a focus on sustainability is now becoming more significant…Apr 30, 2021Apr 30, 2021
Nicolas Krafft, Former Executive at L’Oreal, Believes in Sustainable BeautyThe cosmetics industry hasn’t always had the best reputation for sustainability. The non-recyclable packaging alone creates serious waste…Apr 28, 2021Apr 28, 2021
Nicolas Krafft, Former Executive at L’Oreal, Believes in Sustainable BeautyThe cosmetics industry hasn’t always had the best reputation for sustainability. The non-recyclable packaging alone creates serious waste…Apr 28, 2021Apr 28, 2021
Nicolas Krafft, Former L’Oreal Executive, and Building Sustainability in Beauty BrandsThe beauty industry has much to offer, but one of its downsides is the potential harm it causes to the planet. The reason behind that harm…Apr 6, 2021Apr 6, 2021
Nicolas Krafft, Former L’Oreal Executive, Shares His Tips For Cross-Cultural ManagementCorporate teams work together to achieve a common purpose. But when you’re leading a cross-cultural team that’s separated by geography…Oct 20, 2020Oct 20, 2020
