There were two major shifts in 2020 in how consumers think about beauty brands, says former L’Oreal Executive Nicolas Krafft. First, with the COVID-19 pandemic came the widespread closure of many brick-and-mortar stores and an increasing push toward online shopping and consumers interacting with brands via online platforms. …

Amazon is expanding into the salon business — and technology will be front and center. In late April, the tech giant announced on their blog that they are launching Amazon Salon in London, in a more than 1,500-square foot space on Brushfield Street in London’s trendy Spitalfields. At its first…

“As the father to children who have benefitted from the incredible work of the therapists and volunteers at HorseAbility, I am so grateful for equine organizations like HorseAbility,” Krafft said. “My daughter has been riding with HorseAbility for over five years, and it has been an absolute blessing for our…

The environmental footprint of the beauty industry is a substantial one, but a focus on sustainability is now becoming more significant. With the realization that the average salon is using 1,200 gallons of water for each stylist, every single month, it’s clear that changes need to be made. It is…

The environmental footprint of the beauty industry is a substantial one, but a focus on sustainability is now becoming more significant. With the realization that the average salon is using 1,200 gallons of water for each stylist, every single month, it’s clear that changes need to be made. It is…

The cosmetics industry hasn’t always had the best reputation for sustainability. The non-recyclable packaging alone creates serious waste. At L’Oreal, Nicolas Krafft worked across multiple continents while working for the professional division, and he would learn a lot about how to introduce environmental responsibility to a company. Nicolas Krafft is…

The cosmetics industry hasn’t always had the best reputation for sustainability. The non-recyclable packaging alone creates serious waste. At L’Oreal, Nicolas Krafft worked across multiple continents while working for the professional division, and he would learn a lot about how to introduce environmental responsibility to a company. Nicolas Krafft is…

The beauty industry has much to offer, but one of its downsides is the potential harm it causes to the planet. The reason behind that harm is the environmental footprint the industry has, which is significant. But now, a focus on greater sustainability has come to light. Some of this…

Corporate teams work together to achieve a common purpose. But when you’re leading a cross-cultural team that’s separated by geography, language, and culture, as Nicolas Krafft has done, teamwork doesn’t come easily. …